Monitoring User Experience (UX) with NETSCOUT Solutions: A Look at Business Value

In today’s digital economy, business success directly depends on the quality of user interaction with your applications and services. Poor user experience (UX) leads to customer loss, reduced productivity, and, consequently, decreased profits. NETSCOUT solutions offer a comprehensive approach to UX monitoring, allowing you not only to identify problems but also to quickly resolve them, ensuring a high quality digital experience for every user.

Why monitoring user experience is critical for business

IT directors and business leaders understand that uninterrupted operation of applications and services is a prerequisite for maintaining competitiveness. However, simply “working” is no longer sufficient. Users expect instant response, an intuitive interface, and the absence of any delays. Any deviation from these expectations can lead to a negative perception of the service and, ultimately, customer churn.

Performance issues can arise for various reasons: from server overload to network delays and errors in application code. Traditional monitoring tools are often ineffective in identifying these problems, as they focus on the technical side of the issue, without taking into account the actual user experience. That’s why digital experience monitoring (DEM) is becoming increasingly in demand.

Main reasons for the deterioration of user experience:

• Network delays and overloads
• Server performance issues
• Errors in application code
• Unoptimized infrastructure
• Insufficient bandwidth of communication channels

NETSCOUT solutions for comprehensive user experience monitoring

NETSCOUT offers a wide range of solutions for ensuring high-quality digital experience. These solutions allow you to:

• Proactively identify and eliminate performance issues
• Get a complete picture of the user experience at every stage of interaction with the application
• Optimize infrastructure for improving response time
• Measure user satisfaction with the application based on objective data
• Link IT performance with business metrics

How NETSCOUT solves the problems of digital experience quality:

• nGeniusONE: A platform for comprehensive monitoring of network and application performance, which provides deep analytics and data visualization. nGeniusONE allows you to identify bottlenecks in the infrastructure and quickly eliminate the causes of performance problems, based on network traffic analysis and indicators of application performance.
• InfiniStreamNG: Hardware and virtual probes that collect data on network traffic and user transactions. InfiniStreamNG provides high accuracy and detail of data, which allows you to identify even the most complex problems with application performance in real time.
• TrueView: A solution for monitoring websites and web applications, which allows you to measure page loading time, javascript errors, and other indicators that affect the conversion rate. TrueView allows you to optimize websites and web applications for increasing user engagement and improving business efficiency.

From technical details to business value: how to link IT performance and business metrics

Simply knowing that “the server is overloaded” or “the application response time has increased” is not enough. It is important to understand how these technical problems affect business results. NETSCOUT solutions allow you to measure the impact of IT on business, linking technical metrics with key performance indicators (KPIs) such as:

• Conversion rate
• Customer satisfaction (CSAT)
• Customer retention (Churn Rate)
• Average check

Thanks to this connection, IT directors and business leaders can make informed decisions about investments in IT infrastructure and application optimization, based on real data on the impact of these decisions on business. Optimizing IT investments is the key to increasing competitiveness and increasing profits.

Example: the impact of optimizing page loading time on increasing conversion

Imagine you are the owner of an online store. The page loading time is 5 seconds. Studies show that each additional second of page loading reduces the conversion rate by 7%. By optimizing page loading to 2 seconds, you can increase profit by a significant percentage. NETSCOUT solutions allow you to identify the causes of slow page loading and provide recommendations for its optimization, allowing you to convert traffic into sales more efficiently.

Maintaining a high level of UX is an investment in the future

Monitoring user experience with NETSCOUT solutions is not just about identifying errors and fixing problems. This is a strategic decision that allows you to:

• Increase customer loyalty
• Improve service quality
• Increase employee productivity
• Strengthen competitive positions
• Increase profit

NETSCOUT provides tools for business transformation, allowing you to analyze service perception, improve digital experience, and ensure stable operation of your applications and services. This allows you to create competitive advantages and achieve success in business.

Instead of spending time and resources on firefighting, start proactive monitoring and performance optimization today. This will allow you not only to avoid future problems, but also to significantly improve service quality and increase user satisfaction.

To learn more about how NETSCOUT solutions can help your company improve user experience and link IT with business, contact us for a personalized consultation and demonstration of capabilities.