NETSCOUT® SYSTEMS, INC. (NASDAQ: NTCT), a leading provider of observability, AIOps, cybersecurity, and DDoS attack protection solutions, today announced its offerings to support cable providers and multiple service operators (MSOs) in enhancing their ability to deliver outstanding customer experiences while reducing operational costs.
Competition continues to drive the development of more efficient and effective content delivery methods. Streaming entertainment, gaming, interactive content, and home automation are driving demand for high-speed, scalable, and resilient internet infrastructure, as the global number of Internet of Things (IoT) devices is projected to grow from 19.8 billion in 2025 to over 40.6 billion by 2034. This ongoing demand continues to fuel the need for expanding fiber-to-the-home (FTTH) coverage, with the market estimated at $56.03 billion in 2024 and forecasted to reach $110.44 billion globally by 2030.
“DPI-enhanced observability plays a critical role for cable providers and MSOs seeking ways to reduce operational expenses and retain customers,” said Paolo Trevisan, AVP of Product Management at NETSCOUT. “Delivering high-quality, low-cost curated smart data enables AI and machine learning that help reduce costs and improve efficiency. It empowers AIOps and NetOps teams to shift from a reactive to a preventive approach, delivering more effective results.”
Improving Customer Experience and Reducing Costs
NETSCOUT Omnis™ AI Insights generates a high-fidelity, curated dataset to provide real-time visibility across the network. This ensures a high-quality experience for video streaming and OTT (over-the-top) services, allowing MSOs to deliver superior service more cost-effectively. With the ability to proactively detect and resolve issues remotely across disaggregated infrastructures, Omnis AI Insights helps reduce operational costs and minimize customer disruption by dispatching technicians only when truly necessary.
Supporting AI/ML processes, Omnis AI Insights automatically learns subscriber behavior patterns and helps detect unforeseen issues and security threats. It provides MSOs with the metrics they need to ensure excellent service delivery. The solution also allows cable providers and MSOs to:
- Predict and prevent future service outages,
- Identify the number of subscribers impacted by service degradation to prioritize and streamline support,
- Support high-performance applications such as online gaming,
- Meet their service-level agreement (SLA) commitments.
DPI as a Key to FTTH Success
The use of deep packet inspection (DPI) to drive FTTH success is a strategic necessity in today’s competitive content delivery market. It enables operators to both reduce costs and enhance customer experience simultaneously.
DPI also provides cable providers and MSOs with innovative ways to analyze customer experience metrics based on other key network elements. Ultimately, these insights can be the difference between keeping satisfied customers and facing increased churn.
Why Buy NETSCOUT from NWU?
NWU is the official distributor of NETSCOUT solutions in Ukraine, the South Caucasus, and Central Asia. We provide end-to-end support at every stage — from product selection and deployment to integration into your infrastructure. When you purchase NETSCOUT from NWU, you receive:
- Guaranteed authenticity and direct delivery channel from the vendor
- Qualified technical support
- Tailored consulting on cybersecurity architecture design
- Configuration, integration, and staff training services
- Fast delivery and flexible terms for both public and enterprise sectors
Contact NWU — your trusted partner in deploying modern DDoS protection and boosting your network infrastructure reliability.
