According to new research from Cynet, managed service providers (MSPs) are facing increasing operational burdens as they try to meet the growing demand for cybersecurity services.
Cynet: Complexity and Tool Overload Are Slowing MSP Growth
The report titled “Managed Security Snapshot: 2025 Growth, Gaps & Game Plans” notes that while cybersecurity services drive growth and deepen customer relationships, most MSPs encounter operational hurdles such as fragmented tools, limited automation, and small security teams.
To determine what drives MSP growth and what holds them back, Cynet surveyed 200 cybersecurity leaders in U.S.-based MSPs. Respondents included executives and technical decision-makers — from CEOs and CISOs to heads of security and senior consultants — in companies ranging from 5 to 100 employees.
The survey included 200 full-time employees, including key decision-makers (owners, CEOs, CIOs, CISOs, COOs, vCISOs, security leaders, senior consultants). All respondents were MSP employees in the U.S., with company sizes ranging from 5 to 100 people.
The results provide rare insight into the evolution of cybersecurity in MSPs, the obstacles slowing them down, and the strategies defining the next stage of industry development.
Key Findings
- Growth breeds complexity: On average, MSPs serve 50 clients, manage 1,728 endpoints, and respond to more than 100 security incidents per year.
- Tool overload undermines margins: Most MSPs use four different security tools from four different vendors, and complexity is directly tied to reduced profitability.
- Limited security staff: Security specialists account for only 8–20% of the average MSP workforce.
- Automation is the main barrier to scaling: 50% of respondents cited limited automation as the most critical obstacle.
- Shifting vendor evaluation criteria: 42% of MSPs now rely on MITRE ATT&CK Evaluations as their primary vendor assessment resource.
- Security strengthens customer loyalty: 96% of respondents believe offering cybersecurity services improves client retention.
- Consolidation is a priority: 94% of MSPs are actively seeking a single cybersecurity platform.
Why Cynet Is the Best Choice for MSPs
Amid the challenges facing MSPs — tool sprawl, a shortage of security staff, and insufficient automation — the Cynet platform stands out as the optimal solution, delivering efficiency, scalability, and ease of deployment.
- All-in-One Security PlatformCynet offers a unified All-in-One platform that includes:
- NGAV (Next-Generation Antivirus),
- EDR (Endpoint Detection and Response),
- NDR (Network Detection and Response),
- UEBA (User and Entity Behavior Analytics),
- Automated incident response.
This allows MSPs to reduce reliance on multiple disparate products and vendors, cut costs, and simplify security management.
- Built for MSPs and MSSPsThe Cynet platform is specifically tailored to MSP needs:
- Multi-tenancy for managing many clients from a single console,
- Flexible licensing and scalability to match client base growth,
- Rapid deployment in just hours with no complex integrations.
- SOC Process AutomationWith the built-in CyOps (24/7 managed SOC), Cynet enables automated detection, investigation, and response — critical for MSPs with limited staff. This allows even small teams to deliver high-level client security.
- Transparent Economics and SupportCynet provides:
- Transparent pricing with no hidden costs,
- Comprehensive technical support,
- An MSP/MSSP partner program that drives business growth.
- Positive Market RecognitionAccording to Gartner, MITRE ATT&CK Evaluations, and Info-Tech Research Group reports, Cynet consistently earns high marks for user satisfaction, ease of deployment, and functionality.
Thus, Cynet not only addresses the current MSP challenges but also transforms security into a competitive advantage by reducing complexity and operational costs. This makes Cynet the ideal choice for managed service providers seeking to scale efficiently and securely.
Why Buy Cynet from NWU?
NWU is the official distributor of Cynet solutions in Ukraine, the South Caucasus, and Central Asia. We offer:
- Genuine products with official vendor support.
- Professional consultation on selecting, deploying, and configuring the Cynet platform.
- Custom licensing options for MSPs, MSSPs, and end customers.
- Technical support in local languages and full assistance throughout the implementation process.
- Fast logistics and flexible supply options thanks to an extensive partner network.
Contact NWU to get Cynet All-in-One — a reliable solution for effectively protecting your clients’ infrastructure, with guaranteed quality, support, and business growth.
